How Does an SEO Company Optimize On-Page Content?

One of the most important aspects of search engine optimization is making sure that the website’s content is credible, contains the right keyword signals for search engine crawlers, and highly informative and useful for the website’s intended visitors. This is one of the most important tasks of a Calgary SEO and which they often devote a great portion of their SEO efforts. But how do SEO experts Calgary optimize the on-page content of websites so that these will figure prominently in organic searches?


Search Engine Optimization

Manage Duplicate Content

The very first thing they have to do is analyze the content of the website for duplication as well as other related issues. Many websites, in the hopes of getting recognized immediately by the crawlers of search engines often copy the content of other websites and use them as their own. There are also instances of article spinning where the thought of the article simply doesn’t make any sense anymore. If there are duplicate content in a particular website, Calgary SEO services can either remove these articles or content entirely or have them rewritten to avoid any issues of duplication.

Write from the Heart but Do Heed the Keywords

Closely related to the first one is writing for the audience but with careful consideration for the keywords. While the owner of the website may write the articles himself, Calgary SEO providers can work with content writers to create meaningful and truly informative content that people, or at least the target audience, can highly relate to. If the readers are able to understand and feel what is being said in the post or in the content, then they will be compelled to support the website, follow it, and perhaps even spread the word about it to their social network. This is how one can leverage one’s standing in the very challenging world of online marketing.  More info at

Include Your Keywords in the Page Titles

Because search engine crawlers have to look for telltale signs of content relevance relative to the search word being used by the target audience, SEO companies must therefore, incorporate the keywords in the page titles to maximize the chances of the web page being discovered and indexed by the internet crawlers of search engines.


Add Images and Other Media to Increase Conversion

Words can sometimes be interpreted in different ways or sometimes the meaning can be taken out of context. A more powerful conversion method is to employ images as well as other media files such as videos and music to entice visitors to click that call to action button. SEO experts Calgary can embed the keywords in the filenames of these media so internet crawlers will also recognize these as relevant to the keyword being searched. Additionally, it can be a strong motivator for people to do the thing you would want them to do.
Content is king. This is what Calgary SEO services will always tell you. By ensuring on-page optimization, businesses can somehow guarantee their success. SEO companies can help them achieve this.

Read this interesting article about why you should bother to learn Search Engine Optimization at